541910 Marketing Research and Public Opinion Polling
Authoritative NAICS description, top organizations, and cross references.
Overview
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Illustrative Examples:
Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services
Top Organizations
Cross-References
- Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
- Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.
Index Entries
| Broadcast media rating services |
| Internet media audience research services |
| Internet traffic monitoring research services |
| Marketing analysis services |
| Marketing research services |
| Opinion research services |
| Political opinion polling services |
| Public opinion polling services |
| Public opinion research services |
| Sampling services, statistical |