541910 Marketing Research and Public Opinion Polling
Overview
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Illustrative Examples:
Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services
Top Organizations
Cross-References
- Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
- Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.
Index Entries
| Broadcast media rating services |
| Internet media audience research services |
| Internet traffic monitoring research services |
| Marketing analysis services |
| Marketing research services |
| Opinion research services |
| Political opinion polling services |
| Public opinion polling services |
| Public opinion research services |
| Sampling services, statistical |